Pop-Tart Ice Cream Sandwiches

Our colleagues have been talking about a Pop-Tart commercial where you're shown how to sandwich ice cream between two Pop-Tarts, insert a popsicle stick, and voila -- you've got your very own ice-cream-truck-worthy concoction. Seriously? We immediately associated it with the fast-food gluttony exhibited by KFC and IHOP. Do we really need to be encouraging Americans (and specifically children) to combine a sugary pastry with ice cream?

Kellogg's brought back this marketing campaign (it first appeared in 2009) just in time for summer, presumably because toasted baked goods aren't as appealing when the temperature spikes. At least they're pushing the treats as a dessert, not breakfast. (We're not convinced the tarts should be considered "breakfast" to begin with.)

All that said, our curiosity got the better of us. With all the flavors of Pop-Tarts and the limitless varieties of ice cream, what sort of sandwiches could we create that would mimic our favorite desserts?

Click on the gallery below to see which eight combinations we tried; find our favorites after the jump.

Winning Combinations:
• Banana Sundae: The Pop-Tart didn't overpower the ice cream, and it tasted like a giant sundae.
• Strawberry Shortcake: We gave this sandwich its name because it happily reminded us of the Good Humor bar.
• Cookies & Cream Squared: You really couldn't go wrong here.

We then enlisted editors from Asylum, Lemondrop, Moviefone, Stylelist and MyDaily to create their own sandwiches. Combinations which earned two thumbs up included:
• Dontcha Dough?: Cinnamon Roll Pop-Tarts and Chocolate Chip Cookie Dough ice cream
• Cinnamon Swirl: Brown Sugar Cinnamon Pop-Tarts and Vanilla ice cream
• Cookie Dough Squared: Chocolate Chip Cookie Dough ice cream and Chocolate Chip Cookie Dough Pop-Tarts
• Froze Fruit: Frosted Strawberry Pop-Tarts with Banana Split ice cream
• Banana Flambé: Cinnamon Roll Pop-Tarts with Banana Split ice cream

All the editors agreed that the sandwiches would be better if the ice cream weren't so melted, so if you get inspired to try this at home, we recommend freezing the sandwiches for a bit after assembling. All the editors also (begrudgingly) admitted the sandwiches were pretty good, in a high-octane-sugar-hit way.

What we want to know, dear readers, is this: Given free reign at the grocery store to come up with your own flavor combos, what Pop-Tart ice cream sandwiches would you make?

Read more: http://www.slashfood.com/2010/05/26/a-new-kind-of-ice-cream-sandwich/#ixzz0qY7cma1g